The conceptual model shows a relatively abstract representation of the entities without the corresponding details such as the attributes and the cardinalities of the associations.

In the conceptual model the links between the entities are shown and more importantly a common model (and vocabulary) is defined from the field. In particular, the description of the meaning of the entities is therefore important.

In addition to the vocabulary, a number of additional aspects of the entities are also considered:
The use of these entities for example in (business) processes or within applications.
Data governance aspects of the entities, for example who owns the data, who needs to be informed or consulted about changes, etc.

For the conceptual model, ArchiMate was chosen because this language makes it possible to make connections with other entity types in an organization (processes, applications etc).